FAS Agricultural Export Market Challenge

The U.S. Department of Agriculture, Foreign Agricultural Service, International Climate Hub, announces this funding opportunity to support the Technical Agricultural Assistance Program by issuing a new award to to design, plan, and implement the FAS Agricultural Export Market Challenge (Challenge) for the 2024-2025 academic year.Launched as a pilot program in 2021, the Challenge is an immersive learning experience targeted to upper-level undergraduates attending a minority-serving educational institution. The Challenge is designed to increase student awareness around the work of FAS, pique student interest in a career in international trade and within the agency, and provide a rich learning experience, while fostering FAS relationships with participating institutions. In the Challenge, students simulate the work that FAS performs every day in global food and agricultural trade. The simulated export case study in the Challenge will help students gain knowledge and skills across the disciplines of economics, diplomacy, scientific analysis, marketing, and trade policy. The students will develop and propose a market entry strategy for anAmerican company that is seeking export sales opportunities for a hypothetical U.S. food or agricultural product in the students recommended overseas target market.