Tourism Marketing Grant Program

The Janesville Area Convention & Visitors Bureau (JACVB) is seeking applications for its Tourism Marketing Fund to assist attractions and event organizers with marketing to visitors from outside of Rock County to encourage overnight hotel stays and provide a positive economic impact. Donor Name: Janesville Area Convention & Visitors Bureau State: Wisconsin County: Rock County (WI) Type of Grant: Grant Deadline: (mm/dd/yyyy) 09/01/2024 Size of the Grant: Not Available Grant Duration: Grant Duration Not Mentioned Details: The Janesville Area Convention & Visitors Bureau, Inc. (JACVB) is an independent non-profit 501 c 6 organization and serves as Janesville’s Destination Marketing Organization. Award Considerations  Priority will be given to requests that will create overnight stays in the Janesville community. Items considered when reviewing the grant applications include:  Positive economic impact for a greater number and range of Janesville businesses  Application quality – complete, well thought out, and timely submission  Organization requesting grant is a non-profit entity (501.c.3 or 501.c.6)  Uniqueness/innovation of an event/promotion in serving as a draw for visitors  Potential of event/promotion becoming self-supporting  Event/promotion draws county, state, or regional media exposure  Creating new or increased business for Janesville  Matching funds from the applicant  Aligns with the “Janesville, Wisconsin’s Great Outside” brand Qualifying Projects  Target marketing audiences must be outside of Rock County, Wisconsin. Qualifying projects include but are not limited to:  Promotion of a special event to potential visitors outside Rock County  Development of marketing materials (brochures, videos, website design, direct mail, etc.)  Advertising buys and social media campaigns  Conference and sporting event bidding fees  Eligibility  Criteria Strong preference will be given to non-profit organizations or those with a strong and demonstrated partnership with a non-profit. The JACVB will not consider requests from the following: Organizations that discriminate because of race, color, creed, gender, religion, or national origin  Political organizations, candidates for political office, or organizations whose primary purpose is to influence legislation  Building, brick and mortar, and capital campaigns  Organizations or events that benefit only a few  Organizations requesting funding for staffing/administrative/operational/supplies purposes For more information, visit JACVB.